Demystifying Price Elasticity

Recorded On: 07/23/2020

Establecer un precio correcto de productos / servicios es una de las decisiones más importantes que una empresa puede/debe tomar. La subvaloración y/o la sobrevaloración de ellos, pueden perjudicar drásticamente los resultados de una empresa. Entonces, ¿dónde está el punto óptimo, el precio correcto, que maximiza los ingresos y las ganancias? En esta sesión, veremos cómo dar respuesta a estas preguntas, a través de la construcción de modelos para predecir la demanda, la variabilidad estacional y al finalizar la sesión tendremos una visión más completa del problema, su solución teórica y cómo a través del uso de tecnología simple para el usuario podemos resolver prácticamente nuestro caso.

Temas a cubrir:

- Predicción de la demanda.

- Ajustes por estacionalidad.

- Determinación del precio más conveniente para cada período.

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Alberto Guisande

Chief Data Officer Decision Science

Alberto Guisande is currently Chief Data Officer at Decision Science, a company dedicated to providing data science services to its clients. He has held management positions in banking and consulting companies and General Management in logistics and Supply Chain. With more than 10 years of experience in the area of data science, he has helped numerous companies define and adopt an analytical culture, based on the exploitation of their data. He has created centers of excellence in numerous companies in America and serves as CDO (Chief Data Officer) in several of his clients. Among its certifications are Alteryx Core, Alteryx Advanced, Tableau and Vertica and since 2015 it is part of the select Alteryx ACEs group, being until this year the only one in Latin America. He is an international instructor in the Diplomas of Data Science for Business and Big Data for Business at the Instituto Tecnológico de Monterrey, having also collaborated in the creation of his curricula. He also participates continuously as a speaker in specialized data science exhibitions and conferences. Serves as a Mentor in the "Predictive Analytics for Business Nanodegree Program" of Udacity.com

https://www.decisionscience.bi/

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